Hair Story
For decades hair washing lived in two discrete categories: Shampoo and conditioner. But modern science reveals a cleansing/moisture continuum: While shampoo cleans(over-cleans and strips), conditioner moisturizes (to fix what shampoo damages). So, if shampoo and conditioner are the extremes, what lives in the middle that enableshair to flourish, free from co-dependence? New Wash does. Three formulas mean that everyone can live in a post-shampoo/conditioner world.
Innersense Organic Beauty
Nature is at the center of Innersense Organic Beauty. We believe choosing clean, pure beautiful hair care is the smart, simple way to create a love story between you and your hair. Our products are crafted from certified organic plant ingredients your hair will love in luxurious formulations that deliver hydration, health, moisture, shine and protection only Mother Nature can provide.
Olaplex
Our simple three-step process includes a patented active ingredient that works on a molecular level to seek out broken bonds in the hair that are caused by chemical, thermal, and mechanical damage. You can use Olaplex to restore compromised hair, or add it to another service to provide the ultimate breakage insurance.